Privacy policy

Shifari Clothing ("we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following categories of personal information:

Full name
Email address
Postal address
Telephone number
Payment information
IP address
Browser type and device information
Usage data collected through cookies and analytics
Any additional information you voluntarily provide

2. How We Collect Your Information

We collect personal data through:

Direct interactions (e.g., contacting us via our website, phone, email, or social media)
Transactions (e.g., purchasing a product or service)
Newsletter and marketing sign-ups
Automated technologies (e.g., cookies when you browse our website)

3. Legal Bases for Processing

We process your personal data under the following legal bases:

Contractual necessity: To fulfil a contract with you
Consent: When you opt in to receive marketing communications
Legal obligation: To comply with legal requirements
Legitimate interests: For internal business purposes, analytics, and fraud prevention

4. How We Use Your Information

We use your personal data to:

Deliver products and services
Process and manage transactions
Respond to inquiries and provide customer support
Send marketing communications (with your consent)
Improve our website and customer experience
Comply with applicable laws and regulations

5. Sharing Your Information

We may share your data with trusted third parties, including:

Payment processors (e.g., Stripe, PayPal)
Delivery/logistics partners
IT service providers (e.g., cloud storage, email platforms)
Regulatory or legal authorities, if legally required

All third-party service providers are required to adhere to applicable data protection laws and maintain data security.

6. International Data Transfers

If your data is transferred outside the UK (e.g., to cloud services in the US), we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs)
UK government adequacy decisions

7. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, tax, or reporting requirements. After that, your data will be securely deleted or anonymised.

8. Your Rights Under UK GDPR

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data ("right to be forgotten")
Object to or restrict the processing of your data
Withdraw your consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at shifariclothing@hotmail.com.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyse site traffic. You can manage cookie preferences through your browser settings.

For more information, see our [Cookie Policy].

10. How We Protect Your Data

We implement appropriate technical and organisational measures, including:

SSL encrypted connections
Secure payment processing
Access controls and authentication
Routine data backups
Firewalls and anti-malware protection

11. Changes to This Policy

We may update this Privacy Policy periodically. The most current version will always be posted on our website with the updated Effective Date.

12. Contact Information

For questions or concerns regarding this Privacy Policy or your personal data:

Email: shifariclothing@hotmail.com

You may also contact the UK’s data protection authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk